Tie in to local communities

Typical ‘consumers’ of a sport event are visitors and the national and local community (Hover). Although the focus is mostly on the host population, rather than the local community (Minnaert) and  in many cases no real consultation of the local community is held (Cashman). Meanwhile it is important, according to Misener and Mason, to emphasize the importance of embracing the core values ​​of residents, neighborhood groups and neighborhood associations as a condition for creating positive effects of events, which are usually ignored when preparing a bid and when organizing a sporting event. But “in order to ensure that community values are respected, the local community needs the opportunity to continue to be involved in the overall event hosting process (Misener and Mason). Sports provide the biggest platform for positive change. For instance, 51% of sports teams wants to support local communities (Canvas8).

Case studies

Literature