Build unique venue experiences

Fans will demand unique venue experiences. For instance, fans think stadia should prioritise investment in

stadium facilities, food & drink and better seats (Dimensional Innovations).  

As teams and brands successfully draw fans to stadiums’ exclusive venues and can’t-miss experiences, there will be a balancing act required to keep fans engaged with the game itself. Owners, teams and sponsors will continue to choreograph all aspects of stadium design, so that fans experience the stadium to its fullest, but are in their seats to cheer on their team (Dimensional Innovations).

Case studies

Literature