Summary

Keeping visitors in the stadium after the match to include them in asking questions to their favorite players and vote on questions from others.. Creating a new experience with multiple touchpoints to enhance the overall visit, also before and after the match.

Key findings in research:

• Facilitate an interactive interview after the match (not available outside the stadium)
• All visitors can send in questions or vote on existing questions.
• Keep visitors in the stadium after the match.
• Strengthen the loyalty and commitment to a certain team, allowing a stronger feeling of inclusiveness.

Selected Service Factors:

• Being inclusive
• Offering immersion.
• Nurture pre and and events moments
• Building unique venue experience
• Using athletes as role models
• Being well versed on the fan’s preference.