Forward game developed a game engine for social, complex, evolving and diverse mobile games, played outdoors through physical activity.
Name Company
Name innovation
Link
Forward GameAR
AR Arena
forwardgamear.com
Service factors
Experience phases
Category: Tour and Game
Forward gamear developed a game engine for social, complex, evolving and diverse mobile games, played outdoors through physical activity.
What
Forward GameAR is focused on innovation in mobile games and team sport fan engagement, making what we see as 3 key elements: fun, active and outdoor. Forward gameAR developed a game blending the physical and virtual worlds inside and around the Johan Cruyff Arena. The Forward GameAR transforms the area around the arena into a quest. We use location based game objects that need to be discovered on the map, inside them there are quiz questions and additional challenges. Users collect team player cards and can swap the cards between each other. Additionally, users can play Augmented Reality games, quiz duels and special Arena challenges that involve unlocking special locations.
Why
The “connected generation” is less and less involved in physical activity. Young people rarely play outdoors.
A vast amount of their time is spent on non-active games. The goal of the game is to allow the visitors (especially the young segment) to spend more time at the arena, play and interact with each other and with the club. The location based game approach is very resonant with the young generation. Augmented Reality challenges – requiring the user to interact with the virtual elements placed in the real world – provide the experience of an “amusement park”.
How
Forward GameAR want to harness the technology to bring back the “playing” as it was meant to be – active, outdoors and together – and they do it by building Active Mobile Games.
The game or application of the technology of Forward game can offer a WOW moment when using the game actively as player, but also as spectator, watching through a screen to show the live AR content. The combination of Interactive augmented Reality and multiplayer location- based games in the context of a sports venue is unique on its own. It is this combination that creates the “WOW there is so much to do here!”
It is possible for multiple players to interact with the game, therefore it enforces users to have fun together or to play with people they don’t know.
People can interact and achieve high-scores or be shown on screens where the AR game can be seen.
The game would make it possible to get into a multi-sensory experience, tying into the building, other players, and provided content.But also bringing gaming into the real world,creating a realistic experiences of unique interactions with the game and other players.
When soccer players are integrated with the game to create a nice Story it will use athletes as a role model. Therefore needs collaboration with the club (Ajax) partner(s)
This can be a great addition to the stadium to or play a game involved with the building itself and the history, or simply be a game that can be played anywhere and interacts with several elements in those areas/spaces.
When the game is integrated in the tour experience it will have pre/ post moments. When taking a stadium tour, the game could be possible to be played when standing in the queue or maybe shown afterwards when going home (replay). During a live match it will be depend on which moments, such as: before the match, during breaks, and after a match the game can be played.
The costumer of this service could be every costumer of the event. But the focus with this ARgame is mostly for the “connected generation”, which are costumers younger than 18, who had wide access to computer generated games from early childhood. Forwards GameAR wants to make sport and active playing more attractive to the young generation. With this mobile game the users must go outdoors and play by moving in Augmented Reality in the real world.
the football match, game or event.
Forward GameAR uses integrate location based functions and advance interactive Augmented Reality, combining the fun of actively playing with multiplayer location- based games in the Real World in the context of a sports venues.
Collaborate with sponsors and partners in the stadium to collect content & data for the game. Also working together with the tour inside the Amsterdam Johan Cruyff Arena.
The app could be used to attract sponsors.
There are 3 key elements to create value for with the (multiplayer) interactive augmented reality layer on top of real world: fun, active and outdoor. The users have fun because of the gamification aspects they will use such as: quiz questions, additional challenges and collect team player cards and swap the cards between each other. The users will be active because you have to move around to play/find/do something in the game. The users will go outdoor, because the game is not only inside the stadium but also explore the area around the arena.
The game or application of the technology of Forward game can offer a WOW moment when using the game actively as player, but also as spectator, watching through a screen to show the live AR content. The combination of Interactive augmented Reality and multiplayer location- based games in the context of a sports venue is unique on its own. It is this combination that creates the “WOW there is so much to do here!”
Collaborate with sponsors and partners in the stadium to collect content & data for the game. Also working together with the tour inside the Amsterdam Johan Cruyff Arena.
The AR game service generates financial and non-financial network stakeholder value such as
