Eyecandylab

The app offers exclusive AR-content.

Fans can watch the content at home, and feel more connected to the real-life match and people in the stadium.

With the exclusive AR-content fans can enjoy the game in the stadium and at home or everywhere they are.

The value for the users lies in the additional engagement and access to relevant information on-demand. For instance, the application can show all kinds of statistics about players.

Before and after the event fans can see exclusive content.

Fans who use Eyecandylab have a unique experience that will surprise them in every way.

Especially for fans who couldn’t make it to the stadium, usually, the viewing experience at home is less exciting. With the Eyecandylab technology the company can bring the excitement of the in-stadium experience to the homes of the users.

It might help people to be a fan, even though they are not present in the stadium.

Target customers for this service are content owners, broadcasters, production companies to collect data.

Target users for this service are any sports fan who watches the game on a screen, TV or other video screens. For the users it will create value to provide all kind of (live) information to add an interactive augmented reality layer on top of every video stream or broadcast. Fans inside and outside the stadium can use the service. The EyeCandyLab system is for all types of fans and different visitors. At the moment there isn’t a possibility to target specific target groups simultaneously. The costumer can use the service:

• • during (surrounding);
  • during (live);
  • after

the football match, the game or event.

The service can be used as a app to create a stand-alone app or integrate software of EyeCandyLab into already existing applications. The technology runs both on iOS and on Android.

The value proposition lies in the technological capabilities of combining real-time video recognition, enhanced user experience through an AR interface, and monetization possibilities through AR ads and product placements. EyeCandyLab have developed a fully efficient workflow from creative content production to integration and app development.

The patent pending video recognition video works for pre-produced video content and live broadcast. EyeCandyLab managed to synchronize the AR content to the video feed with an accuracy of 14 milliseconds. The AR technology is focused on enhancing videos with additional information and interactive content.

The organization of the service require to collaborate with different business roles to create and deliver the service. Actors to cooperate are partners and companies to gathering data and collaboration with the stadium/ the club or event organization itself, such as AJAX, KNVB or Johan Cruijff ArenA.

As the Johan Cruyff ArenA is the most influential stadium in the Netherlands with great partners, EyeCandyLab believe that they could build a meaningful partnership that could benefit all stakeholders involved.

For example Ajax’s players could be captured as holograms and placed in the users’ living rooms to drive social branding for the club. Therefor the service should collaborate with the brand Ajax

The app could be used to attract sponsors and make them buy AR product placement and AR advertising. To improve network stakeholder value the service could collect information about finance an non-finance value for stakeholders, such as:

• To collect data
• Attrack sponsors
• Short term: stimulating sales of products
• Long term: by supplying great experience, fans are willing to spend more